CREATE EFFECTIVE PERSONAS FOR YOUR B2B STRATEGY

A well-defined B2B customer persona enables you to reach your ideal clients.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and market research.

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can position your company for success. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add significant i